On today’s highly competitive Google AdWords pay-per-click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on ínvestment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to [...]

Many webmasters spend a lot of time optimizing their home page only. They do this by optimizing onpage factors like H1 tags, title, keyword density, alt tags, etc, and offpage factors like the number and quality of inward links from other sites. That’s fine and is something you should definitely do, but you should also [...]

Optimizing for Rankings – Things to Do and Avoid Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings. The first optimization tip is the most basic and the one many [...]

Marketing your website or keeping it up in the top listings of the search engines today is not easy. To maintain your position at the top in search engines, you need to provide something more valuable to search engines and your viewers. Search engines constantly monitor your sites and ensure that you provide most valuable [...]

Google’s Orion :: The Next Shining Star or a Burnt Ember? By now you have probably heard that Google bought a new algorithm developed by a university student down under. Many in the industry have speculated on what this could mean. Will this transform Google yet again? Or, will it merely be just another piece [...]

Learn – Whether SEO’s Attract or Distract – Targeted Traffic to Your Site? Usually a good SEO firm provides useful services to its web customers. Services like site architecture, a good site design, find relevant directories to which a site can be submitted, site compatibility to its viewer and to search engines. How ever there [...]

A year ago a client came to me. He had employed an SEO for approximately two years, and Internet sales were non-existent. He had top ranking on all the relevant keywords, and Web Trends held evidence of an impressive amount of traffic. “Why aren’t we moving the product?” he asked. I asked if he had [...]

by: Lisa Barone, February/March 2006 Getting your pages indexed. It is your most important SEO goal and perhaps the one most vital in determining the success of your SEO campaign. However, many search engines have trouble finding links buried deep within the structure of your site. So how do you make sure your pages are [...]

Providing the Human Touch For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about. If you’re a little rusty on your Internet jargon, here’s a primer. There are essentially three types of meta-tags [...]

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Properly planned offpage optimization will make the difference between your website ranking #900 on Google, to ranking #1! So, what is offpage optimization anyway? Offpage optimization basically consists of all of the offpage ranking factors like *Which websites link to you *The number of websites linking to you *The Google page rank of the website [...]