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Today, it is impossible to
locate a successful organization that does not have some sort of presence on the
information super highway. It is no longer good enough to have a well crafted,
information rich and visually appealing web site. If it is not indexed by the
search engines prominently, it will sit out there in lonely cyberspace and do
nothing for your business enterprise. It is precisely for this reason that
search engine optimization or
SEO as it is mostly referred to has become such a major prerequisite to Internet
business success.
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As discussed earlier in my other
articles on how SEO
makes an effect on generating
website traffic, it is as well important to know the key elements of SEO
techniques. Domain names related to your website and more importantly to the
keyword that focuses your website plays one of the crucial roles in search
engine rankings.
You might wonder if keyword related domains did ever
make a difference in SEO or SERP. If you are still wondering try getting a
domain books.com or simply poker.com. In case you don't get those domains for
yourself, which I am sure you wont, try researching if they are available for
sale and at what price.
For instance
website.com was sold for
$750,000, chat.de for $470,000—marking the first and second
highest valued domain sale
this year so far.
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Here is a small brief on SEO domain names, any
single or 2 word domain name with no spaces, higher keyword ranked will always
be the costliest. Not just because of the domain name being single or double,
but more importantly the keyword search value.
You might wonder if keyword related domains did ever
make a difference in SEO or SERP. If you are still wondering try getting a
domain books.com or simply poker.com. In case you don't get those domains for
yourself, which I am sure you wont, try researching if they are available for
sale and at what price.
For instance
website.com was sold for
$750,000, chat.de for $470,000—marking the first and second
highest valued domain sale
this year so far.
Here is a small brief on SEO domain names, any
single or 2 word domain name with no spaces, higher keyword ranked will always
be the costliest. Not just because of the domain name being single or double,
but more importantly the keyword search value.
Traffic Generating Domain Names that are SEO
Friendly
You can acquire
traffic generating domain names
in one of two ways. You can either buy them or create them. It is a good idea at
the outset to integrate the selection of the right domain name with your
Internet web site hosting as
well as your SEO strategy.
Carefully articulated
keyword
research could provide a key to the words and phrases your potential
customers are utilizing to locate you. If you are serious about your Internet
business and you should, we highly recommend that you consider subscribing to a
reliable
keyword
research service to generate the most accurate keyword lists. Search
engines are known to rank those web sites higher that include these first level
keywords in the domain name. For instance, if your niche service is to offer
people to get cheap secured loans, the obvious choice would be
www.getcheapsecuredloans.com
. It doesn’t really matter in which order you choose your keywords as a part of
your domain name because search engine spiders are configured to parse the
domain name and establish the right association.
SEO and the Dot Com Advantage
As far as possible, try to stay with a .com because
search engines are known to have a clandestine love affair with .com domains. It
is preferable to have a .com domain name with your keywords in the wrong order
as opposed to a .biz or a .info name with the right keyword order. For
instance,
www.getcheapsecuredloans.com will get you a higher ranking than
www.getcheapsecuredloans.info all else being equal. That is why you always hear
about the dot com era and not the dot net or the dot org era in spite of the
fact that all these extensions were introduced at the same time by
Network Solutions Inc., Internet’s
first domain registrar. It is amazing to notice how many Internet entrepreneurs
choose not to cooperate with the search engines often due to ignorance when it
comes to increasing web traffic
on their web site. Choosing the right keyword rich domain name is indeed a
prerequisite to Internet Web site
hosting that is both reliable and
drives web traffic to your site.
About the
Author
Naveen Kapur
is the CEO of
Caba Innovatives, a New Delhi-based
multimedia and internet consulting firm and an
Multimedia Animation Internet Institute in India in India
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