A year ago a client came to me. He had employed an SEO for approximately two years, and Internet sales were non-existent. He had top ranking on all the relevant keywords, and Web Trends held evidence of an impressive amount of traffic. “Why aren’t we moving the product?” he asked. I asked if he had [...]

by: Lisa Barone, February/March 2006 Getting your pages indexed. It is your most important SEO goal and perhaps the one most vital in determining the success of your SEO campaign. However, many search engines have trouble finding links buried deep within the structure of your site. So how do you make sure your pages are [...]

Providing the Human Touch For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about. If you’re a little rusty on your Internet jargon, here’s a primer. There are essentially three types of meta-tags [...]

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Properly planned offpage optimization will make the difference between your website ranking #900 on Google, to ranking #1! So, what is offpage optimization anyway? Offpage optimization basically consists of all of the offpage ranking factors like *Which websites link to you *The number of websites linking to you *The Google page rank of the website [...]

Back in the dawn of the Internet, Yahoo! was the most popular search engine. When Google arrived, its indisputably precise search results made it the preferred search engine. However, Google is not the only search engine and it is estimated that about 20-25% or searches are conducted on Yahoo! Another major player on the market [...]

Google Launches Free Sophisticated Web Analytical Service Google has officially launched a robust web analysis tool for web site owners to focus on the web traffic analysis. This analytical service provides detailed report on the traffic you receive on your website. The amount of data being transacted, the time spent by users on particular pages, [...]

We all know that link building is an important aspect of SEO. Most of the websites I look at are reasonably well optimized, at least in terms of “on page” factors, but they’re usually in terrible shape when it comes to links, both within the website and within the area of link popularity. Among my [...]

Search engine optimization (SEO) and search engine marketing (SEM) are two important ways to promote your business to online customers. SEO requires making your site search-engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines such as Google, Yahoo and Alta Vista. SEO: There are many ways to optimize your [...]

There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are [...]

I’ve had emails from a number of users in the past few weeks who have each told me that at some point in the last month they’ve seen drastic falls in their Google SERPs and as a result their referral traffic from Google. In each case their page rank has also changed, they’ve plummeted from [...]