SEO copywriting should accomplish two fold objectives; it should be compelling enough for the reader as well as appealing enough for the search engines.

What exactly is SEO copywriting?

It may be described as the skillful art of writing content for your website so that it appeals to your targeted traffic / users as well as conforms to the search engine’s requirements for greater visibility on the internet.

For example, your text should contain commonly searched keywords, so that your site is picked up by the search engines. At the same time, however, you have to be careful, that you do not stuff your text with keywords, without bothering about its readability. This might entail your content as being labeled as spam by the search engines and getting banned from them.

The solution lies in writing unique and interesting content, with just the right number of targeted keywords inserted , so both the purposes are served: of rich compelling content as well as a appealing to the needs of the search engines.

How do you write the most effective SEO copywriting?

A helpful suggestion for effective SEO copywriting would be to base your text in the form of an upside down triangle. The base of the triangle should contain your most vital text with key words, while the tip of the triangle should contain information that migt not be so important or relevant. The base (the first 200 words of the text) is very important.

It should contain your target keywords as well as an overall overview of the content matter you are writing. The user usually decides to read on the rest of the content only after he feels that the first 200 words are worth while.

It is also advisable to keep the sentences short and direct and avoid verbose language. At the same time you cannot compromise on the content. It is important to remember that readers usually scan the content for keywords and then read on only if the accompanying text strikes them as important. Therefore it is necessary to strike a balance between rich content and keywords.
Writing shorter paragraphs, and utilizing a lot of white space, enhances the readability of your text.

Also, using bullet points, and emphasizing important points either in bold or italics will make your content reader- friendly.
The skillful use of keywords is important. You should research your target key words before writing your text, rather than inserting them later in pre- written content. This might make the text sound awkward.