More Google Traffic to your Site 

First there was the PC. Then came the laptops, the PDAs and the digital assistants all of which eventually were conferred the Internet boon. Now that we have slowly but surely stepped into an era of GPRS, iPhones and Verizon Voyagers, the wireless mobile surfing experience has undoubtedly improved over the years with enhanced interfaces and an across-the-board attempt by the mobile industry to better understand mobile behavior. It has therefore become important for you to begin thinking about how your Internet property should better integrate with the online mobile experience to generate increased website traffic from mobile visitors. 

Interactivity with no Barriers 

If you believe that your customers are not going to visit you while searching on the Internet due to the miniature size of the keyboard, think again. There are more people typing on the keyboards of mobile devices today than on true blue qwerty computer keyboards because of the widespread and unprecedented popularity of Short Message Services or SMS. The number of subscribers who are comfortable using the keyboard on mobile devices continues to grow rapidly and it is precisely this customer segment of “on-the-go” prospects that you should aggressively target in 2008. It is human imagination and not technology that tends to impose limitations on expansion and growth. 

Optimizing Hectic Schedules 

The urge to look for every answer on the Internet is tempting. In this environment, portable media will continue to connect users to the Internet in large numbers and propel those web sites that provide rich and engaging content as well as other customer-friendly features to the top. Airport lounges, voter registration lines, queues at department store checkouts will all become little havens of productivity where shooting the breeze will take on new meaning.

Although no hard core statistics are available yet on  how many subscribers access their financial data, read online newspapers or even shop on the Internet using mobile devices, unscientific observation is sure to confirm the hypothesis that information portals and e-commerce sites will  eventually become intrinsic to the mobile experience. 

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The Re-engineering Myth 

Many web technologists will have you believe that for mobile customers to access your site, you need a mobile version of your web site. This is no longer as true as it used to be. Dynamic interfaces on many mobile devices such as the iPhone and the Blackberry allow your customers to conduct both business and pleasure on regular sites. A few design considerations, however, should be taken into account. For instance, your site should not use graphic-intensive interfaces such as Flash and should instead focus on using CSS and other visitor-friendly and logical design elements. The content on your site should utilize regular-sized fonts and should be based on the principles of maximum color contrast. Use sound alerts liberally because the speakerphones on many mobile devices turn themselves on by default. When your customers use their mobile devices to visit you, it is not a compromise but a practical and sensible way of using time that would otherwise have been lost. Give them an experience of a lifetime through an ergonomic user interface and ease of use so that they return again and again. 

The Re-engineering Myth 

Many web technologists will have you believe that for mobile customers to access your site, you need a mobile version of your web site. This is no longer as true as it used to be. Dynamic interfaces on many mobile devices such as the iPhone and the Blackberry allow your customers to conduct both business and pleasure on regular sites. A few design considerations, however, should be taken into account. For instance, your site should not use graphic-intensive interfaces such as Flash and should instead focus on using CSS and other visitor-friendly and logical design elements. The content on your site should utilize regular-sized fonts and should be based on the principles of maximum color contrast. Use sound alerts liberally because the speakerphones on many mobile devices turn themselves on by default. When your customers use their mobile devices to visit you, it is not a compromise but a practical and sensible way of using time that would otherwise have been lost. Give them an experience of a lifetime through an ergonomic user interface and ease of use so that they return again and again. 

From a Fun Toy to a Productivity Tool 

As you gear up to welcome the mobile user segment to your web site in an attempt to increase website traffic, try to enrich the user experience through expert usability testing and design innovation. To protect the transmission of sensitive data, you should use an SSL certificate which ensures 256 bit encryption. 

Google and the Android Platform 

The anticipated growth of Android, the open source platform for mobile devices including smart phones and digital assistants, is expected to further enhance the mobile surfing experience of your customers in 2008. Moreover, with support from Google, the limitations of platform diversity will eventually give way to a more holistic user response. As mobile service providers continue to build robust networks to further enhance transmission speeds and coverage areas, transacting business on the web will partly relocate to the outdoors which will put the fun back into the activity.

About the Author

Naveen Kapur is the CEO of Caba Innovatives, a New Delhi (India) based multimedia and SEO consulting firm and an education pioneer in Multimedia and Animation in India.