If the onset of the Web 1.0 movement was characterized by the unprecedented growth of Internet commerce, the prime contribution of the Web 2.0 revolution is its unqualified faith in the Internet user to interact globally with other users in a clearly defined social context. ?
 

Regardless of whether it is 1.0, 2.0 or even the impending 3.0 which will usher in an age of lightening bandwidths and full motion video, there is no other way to increase website traffic besides embracing what technology has to offer us. Social networking web sites are one such outcome of current web technologies where users drive traffic and generate large visitor counts. This increases website traffic not only to these social networking sites but also to those web sites that are featured on these web pages.

Leveraging Business with Social Networking

And many other business networking web sites that are further defined by geography, SIC code and industry sector

Increase Web Traffic for Free

Currently most of the online businesses networking web sites offer free memberships, a situation that is bound to change in due course of time when closed membership sites become the order of the day. Your presence on these online business networking web sites should include a well-written business profile in addition to your individual profile. Consider linking abundantly to your home page and other web pages on your site but purposefully. Create a crisp corporate signature when participating in business forums and discussion forums on these sites. Finally, try not to sell but to inform and to assist. Increased website traffic to your site will happen automatically and gradually. Additionally, this strategy will generate valuable back links to your site and jump-start your link building initiatives.
 

About the Author

Naveen Kapur is the CEO of Caba Innovatives, a New Delhi-based multimedia and internet consulting firm and an education pioneer in Multimedia and Animation in India.