Website Traffic Articles

Increasing web traffic is not that difficult if you are armed with the right knowledge. In fact, it can be quite easy if you simply remember A.B.C. The acronym A.B.C. stands for analytics , bookmarking and content . If used correctly, all three can greatly improve your web traffic over the course of time. By utilizing A.B.C., you will not only increase hits to your website, but also save money, as these methods are free to use.

Analytics

The great thing about Google Analytics is that it is a “no cost” solution for everyone. It is also a powerful internet resource that allows website owners to track things like their page views, unique visitors, and entrance keywords. Additionally, people can monitor their users’ behaviors and navigation patterns, which will allow them to gain a better sense of what is popular or engaging on their websites.
For example, if you review your monthly analytics and see that many of your users click on your “Blog” page, but very few click on your “About Us” page, you will start to get a sense of what your users find intriguing. If you are strategic, you will use this information to your advantage by adding more content to your blog. You may also take a more pro-active approach and promote your blog on your site’s homepage as it is the first thing users will see.

Tip: Use analytics to improve website traffic by paying attention to user behavior and giving users exactly what they want.

Bookmarking

Social bookmarking is a great concept that website owners are utilizing to gain a competitive advantage. A bookmark is a stored web location (URL) that can be retrieved quickly from your browser. Once website URLs are bookmarked, people can organize, search or reference web locations with ease. Bookmarks become social when posted as links on popular content sharing sites, like digg.com or del.icio.us . Once posted on websites, bookmarks can be tagged with keywords, which allow users to search and find content.

You can increase hits to your website with social bookmarks in one of two ways. You can post a link to your website on a social bookmarking site, site users will click on your link, and you will gain traffic. Or, the search engines will count the bookmark as a back link, which will improve your organic rank over time and ultimately attract more users to your site.

Tip: Use social bookmarking to reach a larger audience by posting links on highly trafficked content sharing sites like del.icio.us.

Content

For site owners, one of the best ways to increase website traffic is through the use of informational content that incorporates targeted keyword phrases. You must provide your users with content that is engaging, entertaining, well-researched and most importantly, relevant to the users that you are hoping to attract. It has been said over and over again, on the internet “Content is King.” If you are hoping to improve the quantity and quality of your traffic, you will need to add content to your web pages that will not only rank in the search engines, but that will also captivate user interest. If you are unsure of how to write good content to increase website traffic, there are tons of internet resources that can provide you with helpful suggestions.

Tip: Use informative, relevant content to increase your organic SEO rank and to attract users to your site.

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A depressed economy brings with it a whole new set of challenges and questions which don’t seem to have answers. There is one question,however,which we must confront as both online and offline entrepreneur’s Should I reduce my marketing budget?

This is undoubtedly a rather tough call. The underlying premise is that we need to go back to the drawing boards, reallocate our resources and identify innovative strategies to increase website traffic during a recession so that we can tide over until such a phase when the past becomes a fleeting moment in the history of time.

Calling all Offline Entrepreneur’s

If your brick-and-mortar business is currently experiencing a serious downturn (and who isn’t), the Internet can eventually prove to be your best bet to sustain yourself during this period. You can do this in two ways:

• By leveraging the power of Internet marketing and website optimization to promote your existing offline business

• Using the Internet to sell your product or service if your business model permits

Online Marketing to the Rescue

If you have created a website merely to showcase your brick-and-mortar company on the Internet, it is time to use your website to drive customers to your store by exploring some of the ways in which you can increase website traffic during recession. Hire a competent search engine optimization company with an affordable pricing model to list your company on Google Local. When submitted correctly, your store listing will appear complete with a map and directions on the first page of Google’s search results when someone searches Google for the product or service you provide in your store. There are a number of ways in which your SEO can drive website traffic to your website which will in turn drive customers to your store. They include:

• Article marketing

• Blog and forum marketing

• e-mail and newsletter marketing

• Press release submissions

• Social media optimization through sites such as FaceBook, MySpace and Linked In

• Organic website optimization also known as on-page SEO

• News story submissions

• Video optimization

• Social bookmarking

• Many more low cost and affordable choices

The Winning Strategy

Since you have already built your core competency in your domain or industry vertical as a store owner or offline service provider, it might be worth your while to hire a reliable SEO company to offer these services to you rather than your trying to do this yourself. Adopt these strategies to increase website traffic during recession and watch your customers beat a path to your door an economic downturn not withstanding.

About the Author

James Thill Vice President of Business Development at Blue SEO, a Los Angeles based search engine optimization (SEO) and search engine marketing (SEM) company which believes that an educated client is a long-term client. Visit him at: www.blueseolosangeles.com

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Billionaire investor Warren Buffet once put it rightly when he said that “It takes 20 years to build a reputation and five minutes to ruin it. Preserving and managing the online reputation of an individual or a corporate entity is one of the most daunting tasks in an age of the ubiquitous Internet.

Incidentally, cross the magical access figure of one billion documented users in January 2009. If the Internet has provided millions with a way to boost their private and public reputation, it has also made it possible for millions more to damage the online reputation of others. It has therefore become necessary for many individuals and companies to seek professional consulting assistance not only to sustain a positive online reputation usually reflected in the results pages of the major search engines but also to resolve those issues which result in online negativity. Regardless of whether the Internet is used for slander or for adulation, it invariably generates back links which in turn gently propels search engine placement and most importantly helps you to increase website traffic. Here are a few effective ways to preserve a positive momentum on the Internet through strategic reputation management that will maximize website traffic for you and your organization.

A Comment and a Link

Consider developing the practice of searching your name and your company name on the major search engines including the blog search engines like Google Blog Search and Technorati at least once a week. Each time you spot a blog entry or a forum posting which features you or your company, be sure to respond to it with a comment, a forum post plus a link back to your website. The Web 2.0 model, currently in vogue, offers plenty of opportunities for you to go on record with either an affirmation or a rebuttal. Never ignore an online remark about you or your company. If it happens to be a positive recognition of your capabilities and achievements, thank the author for it. If it is a negatively charged ion, respond with dignity and clarity. Remember, you have the right to present your point of view at all times with a link to your website of course!

Become an Opinion Maker and Set the Trend

You can be proactive and help to build the reputation of your company too. This exercise is made possible with little or no expense through press releases, articles, case studies and white papers on your website, business networking profiles, a corporate blog and even a forum for your customers. If content generation, which is key to reputation building, poses time restraints, consider hiring a professional content development firm to generate and post your content on the Internet. Remind them to validate your back links periodically.

Online Reputation Management through e-newsletters

Online newsletters have emerged as an outstanding vehicle to build and preserve a loyal customer base. The articles and features you publish in your newsletter to build your company’s reputation and brand power should remain copyright free so that webmasters can repost this content on their websites complete with a link to your site. Back links which qualify in this category are known to boost qualified and targeted traffic on your website.

Close Encounters on the Internet

If you believe that an article, forum post or blog entry has seriously compromised your online reputation for no fault of yours and your pleas are going unheeded, it is time to call in the professionals. They are trained to work closely with the originators of such potentially damaging content and eventually eliminate it permanently. The best strategy, however, is to remain proactive at all times and assign the responsibility of managing your online reputation to seasoned professionals who can achieve results much sooner than you can.

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Millions of entrepreneurs are actively pursuing the promise of affiliate marketing to ring in the much needed profits critical for sustenance today. You too can become a trend setter by carefully planning to leverage a piece of the action either by becoming an advertiser or an affiliate?or both!.

Generate Affiliate Sales as an Advertiser

If you own an Internet commerce company which sells products or services in the online space, it is perhaps time to consider launching your affiliate sales operation. IN your context, the term affiliate denotes a reseller. Companies you authorize will be able to sell your product line to their existing customers or site visitors for which you would pay them a commission or a referral fee. These sales are tracked using advanced sales tracking technologies to register and record the sale, facilitate the transaction and transfer the commission amounts from you to your resellers or affiliates as they are known in the industry. The entire process has reached such an advanced level of automation and transparency that little or no effort is required on your part to conduct the transaction or even monitor the sales activity. The adage make money while you sleep? is no longer a myth but a reality in the affiliate marketing realm because your website continues to clock sales 24X7X365 from geographical regions and time zones so remote that you haven?t even heard their names.

Unparalleled Benefits of Establishing an Affiliate Program

The only reason why many brand name companies such as Apple, Sony and HP have hit the ground running with affiliate marketing and set up their own affiliate programs is because the potential of profitability is very real. With little or no investment, you too can launch your affiliate network and reach an untapped market which numbers in the millions. Other benefits of affiliate marketing include:

• Near-instant set up with no waiting period
• 100% transparent with very little room for unethical activity
• Super-accurate calculation of sales, commissions and profits
• A new fraternity goes to work for you to drive your sales
• Limitless scope for global expansion
• Earn more respect from your banker!

Professional Internet Marketing Company to Help you with your Affiliate Business

It is a good idea to use the services of a professional Internet marketing or web marketing company to jumpstart your affiliate marketing operation. These companies charge a nominal amount and are highly affordable. They will not only design, develop and implement your affiliate website but will also streamline your supply chain, test the model with multiple dry runs, ensure legal compliance and coordinate the entire process with major affiliate networks such as Click Bank, Commission Junction and Clix Galore. We will explore the scenario from the other side of the fence in our next article and show website owners and owners of content networks how easy it is to become an affiliate of dozens of advertisers and earn rich commissions through targeted affiliate sales.

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In your continuous marathon toward the finishing line of top search engine rankings, positioning and tons of qualified traffic, you need to focus on things you can do to increase website traffic with a high quality score so that your banker always smiles at you when you go to meet with her.

Not every action plan to increase website traffic is as effective as the other. Moreover, there is no guarantee that a proven strategy will work for you because one size surely does not fit all in this bewildering business of page ranks, SERPs and back links. There are, however, a few rather simple things you can do to beat your competition and rise to the top.

The Right Keyword in the Right Place

Internet searchers are a highly unpredictable lot. But since they are your prospects, they have to be taken seriously. There are essentially two types of keywords online searchers use to find you and your competition. The first category comprises those keywords that are not only obvious but are also used extensively. For example, if you are looking for a French bistro in New York city, chances are that you will type French bistro in New York city.So will just about everyone else looking for a fine continental style dining experience in the Big Apple. Since this is obvious knowledge, just about every French bistro owner in New York City will direct the webmaster to target this and other obvious keywords. The smart ones, however, will do things a tad differently. They will seek out keywords and key phrases that describe their French restaurants a little differently. These include French dining New York City,French cuisine in New York City and even nice French restaurant in New York. The smartest restaurateurs of the French cuisine persuasion will go even a step further and super target their audience for improved results with targeted keywords such as Manhattan French bistro,Queens French bistro and perhaps Long Island French bistro.

PPC campaigns and web content in your niche that others haven’t located yet. Use premium keyword research tools such as Keyword Discovery and Word Tracker to find them. If you are simply trying things out and don’t want to hit your pocket book too hard, try the free versions of these services. They all have one. You can also use the Google AdWords Keyword Suggestion Tool in order to increase website traffic on your Internet property. All the major keyword research services including Google, which is free, provide the ability to locate synonyms which you can test in your optimization campaigns. They can be a valuable and reliable source of secondary keywords for your web pages. This happens to be your second keyword category. You do not need more than two or three secondary keywords to support your primary keyword. Test before you rest. Check these secondary keywords as thoroughly as you have analyzed your potential primary keywords.

Increase Website Traffic with Detective Work

By using your existing analytics software, you can easily determine which web pages on your website are not performing as well as the others. Analyze the existing keywords on these pages. Closely Check for the following:

Keyword density

Not more than 6% of your content should feature your primary and secondary keywords. For instance, if your web pages contain 500 words, limit your keywords to less than twelve. You can check your web page keyword density in our tools section.

The right primary keyword

Your main or primary keyword should be one that is searched often but not targeted as often by web masters. The keyword research tools we have recommended will help you arrive at the Golden Mean as Aristotle might put it. Dig them up from the deep abyss of human vocabulary. They are worth their weight in gold.

Second level headings

Use the primary keyword you have chosen in your second level headings as we have done here. However, remember to preserve the frequency balance.

Keyword in the URL

One of the ways in which search engines intuitively sense the context and subject of a web page is by examining the URL. Therefore, weave the keyword into the page URL. This will work wonders for your search engine position.

Increase Web Traffic with Caution

It is always tempting to become over-enthusiastic and jump overboard with keyword research. It is a good idea, therefore, to exercise judgment and optimize your web pages slowly, steadily but surely. Implement your keyword strategy judiciously and Mr. Google’s friendly spider will come knocking on your door in less time than you think!

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

Call us today at 310-576-7600 to speak with one of our experts

Web analytics provide a powerhouse of valuable data which can be harnessed by you to propel your website traffic figures in no time.

Do you know who is visiting your web site? Wouldn’t it be great if you also knew from where they were arriving, how much time they were spending on your site, and most significantly, from which page they were departing from your web site and why?

Web analytics tools and real time web site tracking solutions have now made it possible for web masters as well as for those companies for whom a robust Internet presence is critical to success, to use this form of dynamic data to review performance, correct pitfalls and plan highly successful online marketing strategy.

Let us begin by first exploring site tracking and analysis terminology. Like every knowledge domain, site analytics has its own buzz words. It is important to understand these terms if you are looking at ways of increasing web site traffic to your piece of Internet property.

Improving Visitor Counts through Page Views

You have probably noticed this phrase in online marketing brochures where web sites proudly proclaim the large quantum of visitor traffic they have experienced on their sites. A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twenty-four hour period. Where as page view counts are site specific, unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking– parameters that are critical to increasing web site traffic.

Gauging Site Popularity through Hits

The reason why there is some confusion about this term is because it emanates from server technology and not from the art and science of visitor tracking and web analytics. A Hit merely refers to the number of information requests received by a hosting server. The number of hits is determined by the number of objects on a page. For example, if your home page has twenty-one objects, your site hosting server will record the page access as twenty-one hits. A word to the wise… It is best to use this statistic cautiously for what it is worth and not to be misled by inflated hit counts when implementing your online marketing plan designed at increasing web site traffic to your site.

Referrer or Visitor Source

A Referrer or Referring Link also known as the Visitor Source is a page which links to your web site. By looking at your referrers, it is possible to accurately identify the pages from where your site visitors are arriving. Visitors usually arrive from one of these three sources:

* From another web site that has linked to your site
* A search engine results page
* Directly from a browser launch

Referral data is a gold mine of information to increase web site traffic because it clearly pinpoints the keywords or key phrases being used by searchers to arrive at your web site and the search engines that are sending you the traffic. You can use this data to conduct more targeted and meaningful keyword analysis, refine existing keywords and submit your site to search engines and directories where you are not listed. This data can also be used to further optimize the content of your web pages for improved search engine rankings (SERs).

If you are listed on a search engine such as MSN and begin to notice that you are receiving little or no traffic from that search engine, you can re-examine your web site to see if all the submission requirements are being fulfilled, make the changes and then re-submit to MSN. This method can go a long way towards increasing web site traffic from search engines with low traffic origins.

User Agent and Site Traffic Stats

A User Agent is the software that is used by site visitors to access your web site. A User Agent could be a:
* Browser such as Internet Explorer, Mozilla Firefox or Safari
* PHP script pasted on a web page that points to your site
* Search engine spider programmed to index your site

This valuable data can be leveraged to precisely identify the last time a search bot visited your web site to index it. You can also view the cache of your web site on search engine results to see how recently your site was indexed by that search engine. You can also use this data to map traffic trends, spot site abuse and trigger corrective action.

Geographical Location and Mission-Critical Statistics

Many web analytics packages and hosted services provide this information using IP look-up technology. They compile data about the geographical location of site visitors as well as the time of the day during which they visit your web site. You can deploy this data to fine-tune your marketing strategy specially in those regions of the world from where site traffic is below
average. You may also wish to consider using a mash-up by overlaying this data on Google Earth for a more fulfilling experience with an enhanced visual orientation.

There are still other types of traffic intelligence web analytics systems can provide. They include:
* The length of time a site visitor stayed on your web site
* The URL of the page on which site visitors land and exit your web site
* The operating system (Windows XP, Vista etc.) and browser resolution settings on the
monitors of site visitors

Web Analytics and Improved Customer Service

Increasing web site traffic, in and of itself, does not lead to increased conversions. The manner in which you use web analytics data depends largely on your site’s functionality and its purpose. For instance, if your site has a customer service orientation and provides live chat support for your customers, web analytics data is critical since it enables you to further tweak the type and nature of your customer service. This key aspect of the overall customer service delivery process is of paramount importance because customer surveys continue to reveal the general level of dissatisfaction among customers regarding the quality of service on Internet e-transaction sites.

According to a Harris Interactive survey conducted in August 2007, nine out of ten customers were unhappy with the type of customer service they received when shopping online. The Harris survey polled 2,430 US consumers aged 18 and older and concluded that most online shopping customers were experiencing significant problems when trying to interact with customer service personnel– a problem that a live chat solution can augment and effortlessly remedy.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

Call us today at 310-576-7600 to speak with one of our experts

Conduct any traffic generation search on a major search engine and you are sure to run into sponsored campaigns like these that make direct, no-nonsense claims about overnight Internet traffic success:

10,000 Visitors $12.99

Real Guaranteed Website Traffic.

Real Time Tracking! None Better

10,000 Real Visits $7.95

Limited Time – Special Offer

250,000 Real Visitors only $68.99

Buy Guaranteed Traffic

1,100,000 Real Visitors to your
Website for only $399 -Limited Time
10,000 Visitors $10.00
Worldwide Cost-Effective Traffic
Get Sales Rolling! 24/7 Tracking

Are these claims for real? Can these traffic generation sites deliver what they promise? Are they biting off more than they can chew. At MGT, we closely examine this hot trend and assess the impact of the buy web site traffic paradigm.

Mechanics of Paid Web Traffic Generation

Traffic generation companies utilize a host of methods to push traffic to your web site when you choose to pay for it. Some are more effective than others and it is important therefore that you become familiar with these strategies. The most common method being used today is called the ?pop under? method. A pop-under is similar to a pop-up except that it is programmed to load underneath the page on display instead of being displayed on top of it. Pop-under content, through which the traffic is generated, is viewed by site visitors in the full screen mode and is programmed to adjust to the screen resolution set by the user. The single greatest disadvantage of this method is that it is ineffective when it is up against a pop-up blocker. Given the ubiquitous nature of pop-up blockers specially when they come pre-packaged with search engine tool bars, the quantity and quality of this traffic stream is at best suspect. However, when these pop-under’s generate traffic, the traffic flow can be quite regular in nature.

Many traffic service providers from whom you can buy web site traffic employ the misplaced finger technique. In this approach, landing pages are set up specifically for thousands of misspelled search engine keywords and key phrases from where targeted web site traffic is redirected to your site. An automated system is invoked which continuously records a digital trail. These companies also register expired domain names and create dedicated landing pages which redirect traffic in real time.

The Right Web Site Traffic Strategy

As is the case with every apple cart, there are good apples and bad apples. Choose a paid traffic service provider carefully and judiciously. Check credentials and ask for references. Those companies that offer a free trial are ideal. It is best to interact directly with service providers as opposed to their resellers and affiliates. A little bit of Sherlock Holmes style detective work can help you separate the wheat from the chaff and lead you to those sites that offer free trials and no-risk offers thus generating free traffic from paid sites. Signing up for trial offers will also give you the breathing time to learn how to leverage this approach for maximum long-term results.

To Buy or not to Buy Website Traffic

Choosing between free web site traffic and paid web site traffic is strictly a matter of personal preference depending on your long-term goals and budgetary considerations. It just might be prudent to refrain from putting all your eggs in a single basket considering the ever-changing Internet landscape. Adopt a combination approach that emphasizes both paid and free traffic generation processes so that the targeted traffic to your site is never-ending and your digital cash register continues to ring year round.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

Call us today at 310-576-7600 to speak with one of our experts

If the onset of the Web 1.0 movement was characterized by the unprecedented growth of Internet commerce, the prime contribution of the Web 2.0 revolution is its unqualified faith in the Internet user to interact globally with other users in a clearly defined social context. ?

Regardless of whether it is 1.0, 2.0 or even the impending 3.0 which will usher in an age of lightening bandwidths and full motion video, there is no other way to increase website traffic besides embracing what technology has to offer us. Social networking web sites are one such outcome of current web technologies where users drive traffic and generate large visitor counts. This increases website traffic not only to these social networking sites but also to those web sites that are featured on these web pages.

Leveraging Business with Social Networking
The far-reaching success of customer communities on the world-wide-web has demonstrated that serious business relationships can be developed and sustained for mutual benefit on the Internet. It all started with MySpace, Facebook, Sphinn.  In a matter of a few months twenty million Internet users from around the world were talking to one another and generating increased website traffic on these sites. The business world perceived an opportunity in which the same web environment could be harnessed to develop business networks, generate warm leads and close sales to pre-sold buyers. Forums for online business networking that emerged to fill this sudden void included:

• Linkedin.com

• Ryze.com

• Zoominfo.com

• Tribe.net

And many other business networking web sites that are further defined by geography, SIC code and industry sector

Increase Web Traffic for Free

Currently most of the online businesses networking web sites offer free memberships, a situation that is bound to change in due course of time when closed membership sites become the order of the day. Your presence on these online business networking web sites should include a well-written business profile in addition to your individual profile. Consider linking abundantly to your home page and other web pages on your site but purposefully. Create a crisp corporate signature when participating in business forums and discussion forums on these sites. Finally, try not to sell but to inform and to assist. Increased website traffic to your site will happen automatically and gradually. Additionally, this strategy will generate valuable back links to your site and jump-start your link building initiatives.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

Call us today at 310-576-7600 to speak with one of our experts

Generating Targeted Web Site Traffic with Robust conversion Rates

Targeted traffic is the single most determining factor for success in the Internet commerce arena. Whether your site is an e-commerce venture complete with product categories, shopping carts and merchant transaction gateways or a niche site that is content rich and advertising driven with a profitable PPC revenue model at the front end, visitor conversion must happen at the end of the loop.

Web site traffic should translate into sales. Non-targeted general purpose visitor traffic simply serves a purpose that is only futile. No targeted traffic means no conversions and no repeat sales. Your site visitor counts need to increase continually in a dynamically charged environment. Here are a few ways in which you can generate targeted web site traffic to your Internet property:

Targeted Web Site Traffic that will Make your Site Sing. There are many proven and tested methods to increase targeted web site traffic to your web site and chances are that you have pursued them already. Here are some of them just to make sure:

*Optimize your important web pages for the search engines

If you optimize your web pages in strict accordance with many of the SEO strategies we have outlined, your prospective customers can locate you effortlessly through organic search and thus join your conversion ranks. After all, targeted online abundance both in respect of visitor traffic and conversions is your ultimate motive. The art and science of SEO is an ongoing process with many diverse elements and they all need to be addressed for long-lasting and sustainable results.

*Rich, engaging and compelling content

We have all heard the content is king dictum. Today, content is really an emperor, a monarch who rules the cyber fiefdom with no boundaries, shores or frontiers. It is a good idea to optimize your content for the search engines with rich and carefully selected keywords backed by comprehensive research from keyword research services such as Word Tracker and Keyword Discovery. Equally important are those content elements that have little or nothing to do with search engine optimization. Your content should be accurate, contemporary and relevant. Besides being easy-to-read, it should be engaging with absolutely no road blocks such as spelling, grammar and punctuation errors. In a recent study, over 90% of the web sites of Fortune 100 companies had spelling and grammar errors on at least one of their web pages. You might want to join their ranks but certainly not for this reason.

*Ease of Navigation

The main reason why searchers come to your web site is because they are seeking information. This quest eventually leads either directly or indirectly to confirmed sales. Your online guests have really no incentive to buy your products or services if they can’t find the information such as the product description, its features and benefits, and the associated pricing and shipping information. Interlink your web pages and display your product information in a way that your searchers can find the information they seek.

Streamline Targeted web Site Traffic that is Consistent and Results Oriented

The amount of confirmed sales a web site generates is usually the benchmark of its success. Stable online income doesn’t simply have to pay the bills. With some focused effort and careful planning, it can serve as your pathway to prosperity and financial freedom. Remember, however that there are no short cuts to prolonged economic growth. Devote time to your Internet venture and watch your business soar in leaps and bounds.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

Call us today at 310-576-7600 to speak with one of our experts

Website traffic construes several different things. Website traffic could mean the number of hits the site has, the number of page views, the number of sessions or the number of unique visitors. All these are indicators of website traffic. In the context of increasing website traffic, the aim of some websites could be to increase the number of page views while some other websites may want an increase of website traffic with an increase in the number of unique and return visitors.

Owing to the large number of indicators of web site traffic, there is some confusion about what exactly construes site traffic. Often the number of hits on a website is taken as an indicator of traffic by the webmasters, but the truth is that the number of hits is not a correct indicator of site traffic.

SEO is the first most important step of increasing site traffic. SEO involves the development of unique and appropriate keywords phrases best describing your business. The keyword phrases could consist of two to three words. In the process of SEO for increasing web site traffic, it is best to avoid individual keywords as they are too competitive.

The second and most important factor to consider is the placement and frequency of the keyword phrases on the page of your website. They are critical to increasing your website traffic. It is essential while optimizing your pages that the keyword phrases appear in the page title and higher up in the text. Also, the keyword phrases should be located in the Meta description, Meta keywords. Alt tags, the headers and all link addresses for optimum optimization.

An increase in site traffic is defiantly advantageous for business. Every unique and re-visit must be treated as essential prospect. Methods to increase website traffic require knowledge of Search Engine Optimization (SEO) and Search Engine Submission. SEO is the skillful placement of keywords and maintaining a specific density of those keywords within the website, link popularity can as well enhance positioning of your website in Search Engines and result in increase of web site traffic. Increasing the number of links to your website from associate or complementary websites increases your websites popularity. In the case of Search Engine Submission, knowledge of the important search engines and the process of submission is required.

Care should be taken to avoid frames and image maps as some major search engines are not compatible with them and could reduce your chances of increasing website traffic. Updating your pages is also conducive to an increase in website traffic as major search engines schedule re crawls based on the frequency of the updates. Updates in-turn also attract re visits on your site for more and more information that you provide to your visitors.

After the process of SEO comes the Search Engine Submissions. You should have a thorough knowledge of all the major search engines and submit your site manually in them. A regular submission does play a vital role to your SERP. Alternatively if you have the resources you could go in for paid ranking on some of the search engines where you can pay your way in to a higher ranking.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

Call us today at 310-576-7600 to speak with one of our experts

If 2007 was the year for social networking, 2008 is sure to turn out to be the year for mobile media. Our experts at More Google Traffic, who know how to increase website traffic beyond the obvious, look back at 2007 and explore the crystal ball for 2008 to suggest a winning strategy that is bound to propel your visitor counts to dizzying heights.

More Google Traffic to your Site

First there was the PC. Then came the laptops, the PDAS and the digital assistants all of which eventually were conferred the Internet boon. Now that we have slowly but surely stepped into an era of GPRS, iPhones and Version Voyagers, the wireless mobile surfing experience has undoubtedly improved over the years with enhanced interfaces and an across-the-board attempt by the mobile industry to better understand mobile behavior. It has therefore become important for you to begin thinking about how your Internet property should better integrate with the online mobile experience to generate increased website traffic from mobile visitors.

Interactivity with no Barriers

f you believe that your customers are not going to visit you while searching on the Internet due to the miniature size of the keyboard, think again. There are more people typing on the keyboards of mobile devices today than on true blue qwerty computer keyboards because of the widespread and unprecedented popularity of Short Message Services or SMS. The number of subscribers who are comfortable using the keyboard on mobile devices continues to grow rapidly and it is precisely this customer segment of on-the-go prospects that you should aggressively target in 2008. It is human imagination and not technology that tends to impose limitations on expansion and growth.

Optimizing Hectic Schedules

The urge to look for every answer on the Internet is tempting. In this environment, portable media will continue to connect users to the Internet in large numbers and propel those web sites that provide rich and engaging content as well as other customer-friendly features to the top. Airport lounges, voter registration lines, queues at department store checkouts will all become little havens of productivity where shooting the breeze will take on new meaning.

Although no hard core statistics are available yet on how many subscribers access their financial data, read online newspapers or even shop on the Internet using mobile devices, unscientific observation is sure to confirm the hypothesis that information portals and e-commerce sites will eventually become intrinsic to the mobile experience.

The Re-engineering Myth

Many web technologists will have you believe that for mobile customers to access your site, you need a mobile version of your web site. This is no longer as true as it used to be. Dynamic interfaces on many mobile devices such as the iPhone and the Blackberry allow your customers to conduct both business and pleasure on regular sites. A few design considerations, however, should be taken into account. For instance, your site should not use graphic-intensive interfaces such as Flash and should instead focus on using CSS and other visitor-friendly and logical design elements. The content on your site should utilize regular-sized fonts and should be based on the principles of maximum color contrast. Use sound alerts liberally because the speakerphones on many mobile devices turn themselves on by default. When your customers use their mobile devices to visit you, it is not a compromise but a practical and sensible way of using time that would otherwise have been lost. Give them an experience of a lifetime through an ergonomic user interface and ease of use so that they return again and again.

From a Fun Toy to a Productivity Tool

As you gear up to welcome the mobile user segment to your web site in an attempt to increase website traffic, try to enrich the user experience through expert usability testing and design innovation. To protect the transmission of sensitive data, you should use an SSL certificate which ensures 256 bit encryption.

Google and the Android Platform

The anticipated growth of Android, the open source platform for mobile devices including smart phones and digital assistants, is expected to further enhance the mobile surfing experience of your customers in 2008. Moreover, with support from Google, the limitations of platform diversity will eventually give way to a more holistic user response. As mobile service providers continue to build robust networks to further enhance transmission speeds and coverage areas, transacting business on the web will partly relocate to the outdoors which will put the fun back into the activity.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

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